MNL Urges Immediate Action to Improve Cellular Service Across Newfoundland and Labrador

For Immediate Release
May 13, 2025

St. John’s, NL – In the wake of the recent wildfire emergency in the community of Small Point–Adam’s Cove–Blackhead–Broad Cove, Municipalities Newfoundland and Labrador (MNL) is once again calling for immediate action from the Provincial and Federal Governments to address critical gaps in rural cellular service across the province.

The wildfire forced a rapid evacuation of residents, many of whom were left without access to reliable communication. As residents fled their homes and left behind Wi-Fi connectivity, they found themselves without cellular signal—unable to contact loved ones, receive emergency updates, or confirm their safety. In many areas, mobile phones displayed only emergency call functionality, highlighting the real dangers of inadequate infrastructure during a crisis.

This situation is not unique. Across Newfoundland and Labrador, communities continue to report serious connectivity challenges. The recent withdrawal of Bell Canada from a project to expand high-speed internet and cellular service to Labrador’s north coast further emphasizes the urgent need for a comprehensive, government-led strategy to close the digital gap.

“Reliable cell phone coverage is not a luxury – it’s a critical lifeline,” said MNL President Amy Coady. “For too long, rural and remote communities have been left behind, putting lives at risk when emergencies strike. The recent wildfire emergency underscores how essential connectivity is—not just for staying in touch, but for ensuring no one is left in a dangerous situation without the ability to reach loved ones or emergency services. It’s about protecting people, supporting those who live in or visit these regions, and giving peace of mind that help is always within reach.”

MNL has long championed the need for improved connectivity. Since members brought this issue forward as a resolution at MNL’s annual general meeting last November, MNL has been actively engaging with both Provincial and Federal Government representatives. While initiatives like the Universal Broadband Fund have made important strides in expanding internet access, broadband alone is not enough. Reliable cellular service is a critical component of public safety and emergency preparedness, and it must be prioritized accordingly.

MNL is calling on the federal and provincial governments to renew their commitment to rural connectivity by investing in mobile infrastructure, prioritizing underserved communities, and working with industry partners to ensure equitable service delivery.

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Media Contact:

Tobias Romaniuk
Marketing and Communications Officer, MNL
tromaniuk@municipalnl.ca
709-725-1440