This strategic advocacy plan was developed to support MNL’s campaign for a province-wide ban on single-use plastic bags in Newfoundland and Labrador. The document outlines advocacy strategies, key messaging, media engagement tactics, petition campaigns, business outreach, social media promotion, and political engagement activities. It also provides background on previous MNL resolutions supporting a provincial ban and highlights the environmental, economic, and waste management benefits of reducing plastic bag use across the province.